![]() They credit improved UX for mobile users as the chief reason for this advantage, as it requires only a single tap to watch the video. On average, we see 35% – 45% more video plays on embedded video when AB split test against linked video.” Liveclicker shared, “embedded video in email acts as an amplifier to get more people to see video content. It allows you to adjust the fallback image as well as video width so that you can tinker with the way your video plays. This gives the recipient a way to play the video without leaving the email. When it comes to adding videos to emails with HTML5, the biggest benefit is that your video could play right in the users email client. Here’s a list of email clients who play videos and those who show a fallback image: ( Source) Pros and cons of embedding video with HTML5 Unfortunately, Gmail which holds 40% of the webmail market share doesn’t support this method of embedding videos in emails.Įmail providers which don’t support directly playing videos with HTML5 end up showing a fallback image. Only two-thirds of email clients support embedded video content in emails. HTML’s latest version also gives you control over video characteristics like video width and image poster that displays before the video plays.Īs for changing the placeholder(cover) image, use:Īnd enter the image file URL that you want on the pre-video play front. In fact, a survey goes on to reveal that 75% of developers are using HTML5 and nearly 35% of mobile traffic is due to HTML5 videos. In short, Apple Mail 4, 5, and 6, iPad Mail, iPhone Mail, and Outlook are all compatible with HTML5 videos. Another plus is that HTML5 works for iOS devices, which don’t support Flash. ![]() It’s the latest and most robust version of HTML that offers several options where video is concerned. Keep in mind that we’re talking about HTML5 over here. This HTML code also includes the codes for adding a fallback image, so that recipients whose email clients don’t support video embedding via this method view a fallback image. To embed your video file in an email, use the following HTML5 code: To begin with though, this first method of embedding a video revolves around using HTML5 as Wistia did in their Soapbox email. How to embed video in email – Option 1: direct embedĪnyone who has tried their hand at adding videos to emails knows that the process isn’t that simple. So without further ado, let’s get to the nitty-gritty of how to embed video in email. What’s more, MarTech Advisor notes that emails containing videos see a 300% jump in their click rates, which simply is the best news for an email sender. 34% of the respondents succeeded in increasing customer loyalty.36.8% noted an improvement in their brand image.53.8% shared that embedded video increased click-through and conversion rates.In their handy infographic on You’ve Got Mail, Wistia reveals the main benefits of embedding videos in your email that its survey respondents shared: Moreover, Eloqua shares its findings as it reveals that email unsubscribes drop by 75% (75%!) when videos are incorporated into emails. Implix Email Marketing Trends Survey also highlights that click-through rates jumped by over 96% on the first introductory email, which is drop-dead-amazing! GetResponse learned that emails with videos showed a 5.6% higher open rate and a 96% higher click-through rate as compared to emails without videos. Studies conducted by various industry leaders applaud the role that video plays in amping up your email marketing progress. How videos can improve your email marketing campaigns Pros and cons of adding GIFs for embedding videos to your emails. ![]()
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